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From Sketch to Brand: Designing the Coquí Hideout Logo

Logo Design Coqui Hideout Coastal Vacation Rental Logo showing the Puerto Rican Coqui in warm, natural colors.

From Sketch to Brand: Designing the Coquí Hideout Logo

A strong logo tells a story before a single word is read. For Coquí Hideout, a boutique tropical retreat, the goal was clear: create an identity that feels natural, welcoming, and distinctly Puerto Rican.

The Creative Journey

Every brand begins with an idea. For Coquí Hideout, that idea started with the iconic coquí frog — a beloved symbol of Puerto Rico — paired with the warmth of the rising sun. Early sketches explored simple outlines and shapes, gradually refined into a balanced design that could stand on its own as an icon or pair with the wordmark.

From there, the design evolved step by step:

  1. Initial sketches – pencil drawings capturing the frog, sun, and natural surroundings.

  2. Monochrome drafts – testing proportions and shapes in black and white.

  3. Refinements – adjusting placement and symmetry for a more natural flow.

  4. Color palette exploration – introducing soft terracotta, olive green, coral red, and a muted green-gray.

  5. Final logo suite – versatile versions including icon-only, stacked, horizontal, and wordmark.

Hand-drawn sketch style stacked logo design for Coquí Hideaway by Visible PR, showing early concept of frog, sun, and typography
The hand-drawn sketch version shows how every logo begins: exploring shape, balance, and story.
Grayscale icon-only logo design for Coquí Hideaway created by Visible PR, coquí frog with sun and leaves for versatile single-color use
The grayscale icon provides a clean, single-color version for print, embroidery, or minimal applications.

Why It Works

The final logo blends nature and hospitality in a way that feels both elegant and approachable:

  • Coquí Frog: instantly recognizable, a cultural and emotional connection to Puerto Rico.

  • Sun & Leaves: a nod to tropical mornings and natural surroundings.

  • Color Palette: earthy tones of green and terracotta reflect warmth, calm, and authenticity.

  • Typography: clean and modern, with subtle italics in hideaway to emphasize elegance and intimacy.

Logo Formats Delivered

A professional brand identity isn’t just one logo — it’s a complete system that works everywhere you need it. For Coquí Hideout, we created:

  • Primary Logo (horizontal) – the main version for most uses.

  • Secondary Logo (stacked) – a vertical layout for tighter spaces.

  • Icon Only – frog + sun, perfect for favicons and social media.

  • Wordmark Only – text version when a clean, minimal option is needed.

All formats are provided in:

  • Vector files (SVG, EPS, PDF): scalable for print and signage.

  • Web files (PNG, JPG): optimized for websites, Airbnb, and social media.

  • Transparent background versions for maximum flexibility.

This ensures the brand looks sharp and consistent, whether on a website header, an Airbnb listing, a welcome folder, or a roadside sign.

Horizontal logo design for Coquí Hideaway by Visible PR, featuring coquí frog, tropical leaves, and rising sun in terracotta and green palette
The primary horizontal logo for Coquí Hideout. This is the most versatile format, designed for websites, Airbnb listings, and print materials.
Horizontal logo design for Coquí Hideaway by Visible PR, featuring coquí frog, tropical leaves, and rising sun in terracotta and green palette
The stacked format is ideal for square spaces such as social media profiles, profile images, or signage.
Full-color icon-only logo design for Coquí Hideaway by Visible PR, featuring coquí frog, tropical leaves, and sun in brand palette
The full-color icon works perfectly for profile images, social media, and Airbnb listings.
Wordmark logo design for Coquí Hideaway created by Visible PR, clean typography with hideaway in terracotta accent color
The wordmark version keeps it clean and minimal — just the name in custom typography. The brand stays recognizable even when graphics aren’t practical.

More Than a Logo: Branding That Works

The Coquí Hideout project shows how a thoughtful identity can transform a property from “just another listing” into a memorable retreat. A clear, consistent brand builds trust, creates recognition, and helps your rental stand out in crowded platforms like Airbnb or VRBO.

Every logo we design is created with the client, business, location, and property character in mind. That way, the final result doesn’t just look good — it feels like a perfect fit for the story you want to tell.

And here’s the good news: you don’t need a big budget to get there. At Visible PR, we believe every vacation rental and boutique stay deserves to shine with professional branding. That’s why we offer affordable logo and brand design packages, tailored for small businesses and hosts in Puerto Rico.

With the right logo, color palette, and style, you’ll look more professional, attract more guests, and feel proud of how your business presents itself online and offline.

Applications

The Coquí Hideaway logo suite was designed to be flexible and consistent across:

  • Website and favicon.

  • Airbnb and vacation rental listings.

  • Social media profiles.

  • Print signage, guest materials, and packaging.

✅ The Bigger Picture

Branding isn’t just decoration — it’s how you make guests feel before they even arrive. A professional logo tells your story at a glance and sets the tone for their experience.

The Bottom Line: The Coquí Hideout logo represents more than a name — it’s a promise of a boutique tropical escape, rooted in Puerto Rican nature and warmth. With affordable branding services from Visible PR, you can create the same kind of impact for your own rental — making both you and your property shine.

👉 At Visible PR, we help vacation rental owners and boutique retreats in Puerto Rico create bilingual websites and brand identities that connect with guests before they book.

💡 Curious about pricing? Explore our Web Design Services page where logo design and branding packages are available as affordable add-ons.

Book your free consultation and start building your website today.

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